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About The Masterclass Director
Richard Mosley
About The Masterclass Director
We are thrilled to extend an exclusive invitation to you for our upcoming Employer Branding-Enabled Recruiting Masterclass, featuring renowned global expert and author, Richard Mosley – Managing Partner at C-Your Culture.

This masterclass is designed to provide you with unparalleled insights and strategies to elevate your organisation’s employer brand.

The 2-Day Masterclass is scheduled to take place in Sydney, Melbourne, Brisbane and Perth respectively.
We Head Hunt the People Who Power Your Operations
Trusted by Australia’s top manufacturers and logistics providers.
Our Headhunting Advantage: Finding the right people in high-demand sectors like food production and logistics can be challenging. At FieldWork Recruiting, we don’t wait for candidates to apply—we actively seek out the best. Our headhunters engage with skilled professionals across Australia, including those not actively job hunting, to ensure you get access to premium talent.
Roles We Fill:
Our Approach:
1. Strategic Briefing – We define your ideal candidate profile.
2. Targeted Search – We identify and engage top performers across the industry.
3. Screening & Vetting – We assess for skills, culture fit, and compliance.
4. Placement & Support – We ensure smooth onboarding and retention.
We also offer temp-to-perm options, seasonal workforce planning, and emergency fill-ins. Let us take the stress out of hiring.
Client Outcomes:

We invite you to join a select group of professionals at the premier of Employer Branding-Enabled Recruiting Masterclass to be instructed by a globally acclaimed author and industry leading expert (details coming soon).

The 2-Day Masterclass is scheduled to take place in Sydney, Melbourne, Brisbane and Perth in March 2025

 (details are below). The course is uniquely designed for professionals with keen interest to position their organisation as employer of choice in their industry while progressing their most important asset: skilled & passionate staff.

The Masterclass offers actionable ideas, case studies from global brands, expert guidance, peer networking, interactive sessions and five-star learning environment. The experience of being in the same room with an internationally renowned author and industry leading expert is unforgettable — and transformative.

What To Expect

As the Masterclass is themed: Employer Branding -Enabled Recruiting: The course seeks to redefine the critical role of employer branding in attracting and retaining top talents in ever-evolving business landscape. Gear up for 2-Day of stimulating learning in latest talent trends, employee advocacy and application of artificial intelligence in employer branding among many others.

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Why Attend?
In today’s competitive job market, a compelling employer brand is essential for attracting and retaining top talent. This masterclass will offer you:
Key Topics:
This is your moment to learn directly from one of the top global thought leaders shaping the future of employer branding. Spots are limited, and the buzz is already building—act fast! Secure your seat now and make sure you are part of the most anticipated employer branding training of the year in Australia.
Registration
How To Register for Employer Branding-Enabled Masterclass in Cities across Australia:
Registration
To Register for Sydney Masterclass
To Register for Melbourne Masterclass
To Register for Brisbame Masterclass
To Register for Perth Masterclass
Special offers
Special offers

The first 50 delegates to register in each city will receive a Free copy of “Employer Branding for Dummies” by Richard Mosley & Lars Schmidt.

Employer Branding-Enabled Recruiting Masterclass Dates & Venues

Date: Monday 17th & Tuesday 18th March 2025:
Location: Rydges Parramatta: 116-118 James Ruse Dr, Rosehill NSW 2142.

Date: Thursday 20th & Friday 21st March 2025:
Location: The Savoy Hotel on Little Collins Melbourne.: 630 Little Collins St, Melbourne VIC 3000.

Date: Monday 24th & Tuesday 25th March 2025:
Location: Brisbane Airport Conference Centre: 2 Dryandra Rd, Brisbane Airport QLD 4008.

Date: Thursday 27th & Friday 28th March 2025:
Location: Mercure Perth: 10 Irwin Street, Perth WA 6000.

About the Course Director:

Richard Mosley is widely recognised as one of the leading world authorities on employer brand development and talent engagement. His thinking draws on over 25 years experience in brand management, HR consulting and training.

Richard has led major employer brand projects for many leading global companies including BP, Cargill, Coca-Cola, GSK, H&M, HSBC, L’Oreal, McKinsey, SAP, Unilever, the EU and United Nations.

Richard wrote the first book to be published on the subject: ‘The Employer Brand’ (2005), followed by ‘Employer Brand Management’ (2014), and ‘Employer Branding for Dummies’ (2017) and is currently working on his next book, ‘On Purpose’, due to be published in 2025, which also aims to tackle how AI looks set to transform employer branding. His work appears regularly in leading business newspapers and journals including Harvard Business Review, Wall Street Journal, Financial Times and Times of India.

The Key Learning Objectives includes but not limited to the following:
DAY 1 AGENDA
1. Introductions
2. Why employer branding plays a critical role in organizational success
3. Current talent market trends (Australia and beyond)
4. Establishing your current employer brand status
5. Developing an impactful employer value proposition
Networking
Day 2 AGENDA
6. Creative Expression
7. Employer brand story telling
8. Leveraging GenAI
9.Shaping the Candidate and Employee Brand Experience
10. Building an effective KPI dashboard and measurement system
Final exercise: Key insights and action points from the course.
About The Masterclass

When it comes to contest for top-tier talent, employers are more like football clubs. The clubs with excellent management and best players win most of the time. These clubs have the capacity to attract top-notch players, retain them, and continue their success trajectory from season to season. Same principles apply to organisations with strong employer brand. Such organisations have the capacity to attract, recruit and retain top talents and maintain their winning streak in the marketplace.

The course is ideally suited to anyone who holds some responsibility for employer brand development and talent attraction within their organization or wants to master an increasingly important disciple within HR management and marketing communications. Whether new to the subject or an experienced practitioner this course will expand your knowledge and arm you with the latest tools and techniques you need to drive superior results.

In a nutshell, you will leave Employer Branding-Enabled Recruiting Masterclass with multi-level strategies, proven tactics and advanced knowledge of global best practice in employer branding. The learnings from the masterclass will provide you with proven strategies to help position your organisation as the employer of choice in your industry.

Ready To Go Places in Australia

At this stage, we plan to host Employer Branding Executive Masterclass in Sydney and Melbourne in the month of November2024. Having said that, we have the capacity to take the 2-Day executive training to any other City in Australia that pre-registers a minimum of 75 attendees on or before Friday 25th of October 2024. To make this happen in your city, we encourage you to promote and share this event in your social platforms and among your peers. Thank you

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Terms and Conditions

Please note that we have pegged the maximum number of delegates for each Masterclass at 75. We believe the capped number will ensure close-knit learning experience and also enable excellent networking opportunities among professionals in same room.

It is equally important to note that Employer Branding-Enabled Recruiting Masterclass will not be streamed online. It is strictly an in-person training program.

Employer Branding-Enabled Recruiting Masterclass online registration is open now.

Ways To Connect

To register your interest in Employer Branding-Enabled Recruiting Masterclass Click Here

For more information, please call our friendly Team on: 1300 375 910

We Look Forward to Meeting You In-Person Soon.

Thanks for your time and Consideration.