Six Keys to Create Authentic Employer Value Prepositions (EVP)
Overview: When it comes to contest for top-tier talent, businesses are more like football clubs. The clubs with excellent management and best players win most of the time. These clubs have the capacity to attract top-notch players, retain them, and continue their success trajectory from season to season. Same principles apply to companies with strong…
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Frank Aneke
Ten Strategies to Boost Your Employer Brand (Part 2)
In this concluding part of ten strategies to boost your reputation as an employer, it’s important we once again define employer brand to give us further insight into the subject matter. Employer brand can be defined as what people say about your business as an employer when you are not around. It can be further…
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Frank Aneke
Ten Strategies to Boost Your Employer Brand (Part 1)
Brief overview: In my several interactions with key business leaders over the years, I discovered that many of them do not know much about their company’s reputation as an employer. They readily complain about the challenges they face in attracting top talent to their business but seldom recognise the correlation between their company’s poor employer…
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Frank Aneke
Is Your Business the Best-In-Class Employer in Your Industry? (Part 2)
Overview: Is your business losing the competition for top talents in your industry? Are you frustrated with the quality of applicants, struggling with high attrition, and plagued by employee disengagement? These are cardinal symptoms of employer brand management challenges. Despite these symptoms, your business could still do better with the application of employer brand management…
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Frank Aneke
Is Your Business the Best-In-Class Employer in Your Industry? (Part 1)
To become the best-in-class employer in your industry is not wishful thinking or an impossible position to attain. Rather, it takes strategic planning and marketing communications skills that begin with a clear understanding of your employer brand and crafting compelling employer value propositions (EVP) that resonate with highly qualified talents in your industry. One…
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