Six Keys to Create Authentic Employer Value Prepositions (EVP)
Overview: When it comes to contest for top-tier talent, businesses are more like football clubs. The clubs with excellent management and best players win most of the time. These clubs have the capacity to attract top-notch players, retain them, and continue their success trajectory from season to season. Same principles apply to companies with strong…
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Frank Aneke
Ten Strategies to Boost Your Employer Brand (Part 2)
In this concluding part of ten strategies to boost your reputation as an employer, it’s important we once again define employer brand to give us further insight into the subject matter. Employer brand can be defined as what people say about your business as an employer when you are not around. It can be further…
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Frank Aneke
Ten Strategies to Boost Your Employer Brand (Part 1)
Brief overview: In my several interactions with key business leaders over the years, I discovered that many of them do not know much about their company’s reputation as an employer. They readily complain about the challenges they face in attracting top talent to their business but seldom recognise the correlation between their company’s poor employer…
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Frank Aneke
Do You Know the Cost of Unfilled Vacancies in Your Business? (Part 2)
Filling an open vacancy with high-performing talent can be hard work for many employers. The time, resources, and coordination it takes to find qualified candidates, with the right skills and experience, can be difficult in today’s labour market. With so many positions available at a job seeker’s smartphone, it can be challenging for both job…
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Frank Aneke
Do You Know the Cost of Unfilled Vacancies in Your Business? (Part 1)
In today’s competitive business landscape, the only sustainable competitive advantage of a company is the recruitment and retention of the best talents; talents are a company’s best asset. But what happens when vital positions within your business remain unfilled? The impact goes beyond the obvious gap in manpower; there are hidden costs lurking beneath the…
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Frank Aneke
Discover Unique Traits of High Performing Key Account Managers (Part 2).
Brief Overview: Research has shown that 80% of each business key account revenue comes from 20% of the entire accounts. Thus, the Key Account Manager (KAM) who manages this 20 % of the accounts plays a significant role in the ongoing success of the business. In view of the above, the primary responsibility of a high-performing Key Account…
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Frank Aneke
Discover Unique Traits of High Performing Key Account Managers (Part 1).
Brief Overview: The primary responsibility of a Key Account Manager (KAM) is to ensure the needs of major clients are met, and that they remain satisfied with the company’s products and services. With this in mind, a successful Key Account Manager is obligated to nurture mutually beneficial relationships that drive customer loyalty, retention, and substantial…
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Frank Aneke
How to Recruit & Retain Top-Tier Account Managers (Part 2)
Brief Overview: In today’s competitive business landscape, having skilled Account Managers is imperative for maintaining strong client relationships and driving business growth. In How to Recruit & Retain Top-Tier Account Managers (Part 2), we will further x-ray the remaining key strategies on how to hire and retain high-quality Account Managers. Here are the five concluding…
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Frank Aneke
How to Recruit & Retain Top-Tier Account Managers: (Part 1)
Brief Overview: To recruit and retain top-tier Account Managers (AMs) is fundamentally important for the success of any business that depends on customers relationship management for growth. So, hiring a high performing Account Manager for your business could significantly boost your customer retention capacity and spur organic growth from your existing customer base. To attract…
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Frank Aneke
Is Your Business the Best-In-Class Employer in Your Industry? (Part 2)
Overview: Is your business losing the competition for top talents in your industry? Are you frustrated with the quality of applicants, struggling with high attrition, and plagued by employee disengagement? These are cardinal symptoms of employer brand management challenges. Despite these symptoms, your business could still do better with the application of employer brand management…
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