Six Keys to Create Authentic Employer Value Prepositions (EVP)
Overview: When it comes to contest for top-tier talent, businesses are more like football clubs. The clubs with excellent management and best players win most of the time. These clubs have the capacity to attract top-notch players, retain them, and continue their success trajectory from season to season. Same principles apply to companies with strong…
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Frank Aneke
Ten Strategies to Boost Your Employer Brand (Part 2)
In this concluding part of ten strategies to boost your reputation as an employer, it’s important we once again define employer brand to give us further insight into the subject matter. Employer brand can be defined as what people say about your business as an employer when you are not around. It can be further…
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Frank Aneke
Ten Strategies to Boost Your Employer Brand (Part 1)
Brief overview: In my several interactions with key business leaders over the years, I discovered that many of them do not know much about their company’s reputation as an employer. They readily complain about the challenges they face in attracting top talent to their business but seldom recognise the correlation between their company’s poor employer…
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Frank Aneke
Do You Know the Cost of Unfilled Vacancies in Your Business? (Part 2)
Filling an open vacancy with high-performing talent can be hard work for many employers. The time, resources, and coordination it takes to find qualified candidates, with the right skills and experience, can be difficult in today’s labour market. With so many positions available at a job seeker’s smartphone, it can be challenging for both job…
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Frank Aneke
Do You Know the Cost of Unfilled Vacancies in Your Business? (Part 1)
In today’s competitive business landscape, the only sustainable competitive advantage of a company is the recruitment and retention of the best talents; talents are a company’s best asset. But what happens when vital positions within your business remain unfilled? The impact goes beyond the obvious gap in manpower; there are hidden costs lurking beneath the…
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Frank Aneke
Is Your Business Losing Business Development Talent Contest? (Part 2)
When you post recruitment adverts for business development roles, are you pleased with the response? Do you feel your adverts should bring in far more applicants or far better-quality candidates than they currently generate? Many employers fall into the trap of thinking that hiring quality business development talents is a matter of hit or miss?…
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Frank Aneke
Is Your Business Losing Business Development Talent Contest? (Part 1)
Is your business losing business development talent contest? Are you disappointed with the quality of applicants from job board adverts, struggling with high turnover, or plagued by existing team member’s disengagement? These are frustrating challenges both small and multi-national companies are grappling with around the world today. As the global competition for talent heats up,…
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Frank Aneke
Is Your Business the Best-In-Class Employer in Your Industry? (Part 2)
Overview: Is your business losing the competition for top talents in your industry? Are you frustrated with the quality of applicants, struggling with high attrition, and plagued by employee disengagement? These are cardinal symptoms of employer brand management challenges. Despite these symptoms, your business could still do better with the application of employer brand management…
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Frank Aneke
Is Your Business the Best-In-Class Employer in Your Industry? (Part 1)
To become the best-in-class employer in your industry is not wishful thinking or an impossible position to attain. Rather, it takes strategic planning and marketing communications skills that begin with a clear understanding of your employer brand and crafting compelling employer value propositions (EVP) that resonate with highly qualified talents in your industry. One…
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