Written by

Frank Aneke

Brief Overview: To recruit and retain top-tier Account Managers (AMs) is fundamentally important for the success of any business that depends on customers relationship management for growth. So, hiring a high performing Account Manager for your business could significantly boost your customer retention capacity and spur organic growth from your existing customer base. To attract right-fit account management candidates, there are ten critical strategies you can apply in your business hiring process. In this edition, we will examine five out of the ten key strategies as listed below:

1. Construct a Compelling Job Description: It takes much more than post-and-pray monotonous adverts on job boards to attract high-calibre Account Managers with your industry experience. Having said that, it is important to create an enticing job decription with captivating prospects, rewards and realities intrinsically tied to the position. The job description must clearly define the duties, necessary qualifications, and the distinctive value proposition your business bring to the table in exchange for skills and experience the candidates will bring on board.

2. Outline Key Responsibilities of the Role: Account Managers act as the primary point of contact for customers, serving as their advocate and addressing their needs within your business. So, to hire and retain top performing Account Managers, it’s vital to have a clear understanding of their responsibilities within your business. Generally speaking, Account Managers play key roles in driving customer satisfaction, revenue growth, and client retention.

3. Identify Key Skills and Qualities: It’s crucial to identify the fundamental skills and talents that will enable Account Managers succeed. These qualities include but not limited to a customer-centric mindset, excellent communication and interpersonal skills, strong problem-solving abilities, and the capacity to manage multiple client relationships simultaneously. In addition, high performing Account Managers are expected to possess industry knowledge, business acumen, and a results-oriented approach.

4. Implement Strategic & Targeted Hiring Process: To ensure you attract high in-demand talents with industry experience, it is imperative to deploy deliberate employer branding management tactics in your hiring process. Considering that most high performing Account Managers are usually busy and invariably passive job seekers, it will be helpful to consider the services of a specialist recruitment agency that have capacity to head-hunt and directly reach-out to high quality candidates within your industry.

5. Conduct Effective Interviews: When recruiting Account Managers, interview process must go beyond the candidates’ resumes and evaluate their skills, experiences, and cultural fit for your business. Employers and Hiring Managers can apply a combination of behavioural and situational interview questions to gauge their problem-solving skills, decision-making abilities, and relationship-building capabilities. Assess their capacity to handle challenging client situations and showcase empathy and diplomacy.

In view of five strategies listed above, FieldWork Recruiting can help you attract and recruit high in-demand Account Manager(s) for your team. With our head-hunting strategies, we can find you top-tier candidate(s) in your industry within a short time. We can equally offer you obligation-free consultation on your employer branding management to boost your ranking in your industry. Just reach-out to our team on 1300 375 910 or better still, email me directly. You can equally connect with me on LinkedIn to get a notification when I share my blog. 

In next edition, we will explore five more strategies in How to Recruit & Retain Top-Tier Account Managers: (Part 2). Watch this space!!