Six Keys to Create Authentic Employer Value Prepositions (EVP)
Overview: When it comes to contest for top-tier talent, businesses are more like football clubs. The clubs with excellent management and best players win most of the time. These clubs have the capacity to attract top-notch players, retain them, and continue their success trajectory from season to season. Same principles apply to companies with strong…
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Frank Aneke
Ten Strategies to Boost Your Employer Brand (Part 2)
In this concluding part of ten strategies to boost your reputation as an employer, it’s important we once again define employer brand to give us further insight into the subject matter. Employer brand can be defined as what people say about your business as an employer when you are not around. It can be further…
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Frank Aneke
Ten Strategies to Boost Your Employer Brand (Part 1)
Brief overview: In my several interactions with key business leaders over the years, I discovered that many of them do not know much about their company’s reputation as an employer. They readily complain about the challenges they face in attracting top talent to their business but seldom recognise the correlation between their company’s poor employer…
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Frank Aneke
Discover Unique Traits of High Performing Key Account Managers (Part 2).
Brief Overview: Research has shown that 80% of each business key account revenue comes from 20% of the entire accounts. Thus, the Key Account Manager (KAM) who manages this 20 % of the accounts plays a significant role in the ongoing success of the business. In view of the above, the primary responsibility of a high-performing Key Account…
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Frank Aneke
Discover Unique Traits of High Performing Key Account Managers (Part 1).
Brief Overview: The primary responsibility of a Key Account Manager (KAM) is to ensure the needs of major clients are met, and that they remain satisfied with the company’s products and services. With this in mind, a successful Key Account Manager is obligated to nurture mutually beneficial relationships that drive customer loyalty, retention, and substantial…
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Frank Aneke
Is Your Business Losing Business Development Talent Contest? (Part 2)
When you post recruitment adverts for business development roles, are you pleased with the response? Do you feel your adverts should bring in far more applicants or far better-quality candidates than they currently generate? Many employers fall into the trap of thinking that hiring quality business development talents is a matter of hit or miss?…
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Frank Aneke
Is Your Business Losing Business Development Talent Contest? (Part 1)
Is your business losing business development talent contest? Are you disappointed with the quality of applicants from job board adverts, struggling with high turnover, or plagued by existing team member’s disengagement? These are frustrating challenges both small and multi-national companies are grappling with around the world today. As the global competition for talent heats up,…
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Frank Aneke
How to Recruit & Retain Top-Tier Account Managers (Part 2)
Brief Overview: In today’s competitive business landscape, having skilled Account Managers is imperative for maintaining strong client relationships and driving business growth. In How to Recruit & Retain Top-Tier Account Managers (Part 2), we will further x-ray the remaining key strategies on how to hire and retain high-quality Account Managers. Here are the five concluding…
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Frank Aneke
How to Recruit & Retain Top-Tier Account Managers: (Part 1)
Brief Overview: To recruit and retain top-tier Account Managers (AMs) is fundamentally important for the success of any business that depends on customers relationship management for growth. So, hiring a high performing Account Manager for your business could significantly boost your customer retention capacity and spur organic growth from your existing customer base. To attract…
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Frank Aneke
Is Your Business the Best-In-Class Employer in Your Industry? (Part 2)
Overview: Is your business losing the competition for top talents in your industry? Are you frustrated with the quality of applicants, struggling with high attrition, and plagued by employee disengagement? These are cardinal symptoms of employer brand management challenges. Despite these symptoms, your business could still do better with the application of employer brand management…
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